On June 2, we welcomed a group of Montreal's leading beauty content creators for an intimate breakfast event at Le Fou Fou at Royalmount to celebrate our fragrance collection and unveil our new Classique scented candle.

Created in collaboration with the incredible teams at À la table and In-House Initiative, the event was designed as a multi-sensory experience inspired by the art of fragrance. Every detail was thoughtfully curated, from the breakfast menu to the stunning floral arrangements, which reflected the notes found within our perfumes.

Guests had the opportunity to discover the full JACOB fragrance collection, including Classique, Joie de Vivre and Very Chic, while learning about the inspiration and craftsmanship behind each scent.

For many attendees, the story behind the collection was particularly meaningful.

The Story Behind the Scents

Founded in 1977 by Joey Basmaji, JACOB grew from a single store in Sorel into one of Canada's most recognized fashion brands. Throughout the years, the company built lasting relationships with generations of Canadian women through its commitment to timeless style, quality and authenticity.

One of the most memorable milestones in JACOB's history was the launch of Classique, created to celebrate the brand's 30th anniversary. The fragrance quickly became a customer favourite and went on to become one of Canada's bestselling perfumes.

Even after the closure of JACOB’s 250 stores in 2014, customers continued reaching out to share their memories and ask for the return of the fragrances they loved. Their loyalty and enthusiasm ultimately inspired the relaunch of our perfume collection.

The Art of Scent at Home

The event also marked the official unveiling of the new Classique scented candle. Proudly made in Canada, the candle features a sophisticated matte black vessel, an enhanced 200 g format and a premium paraffin-soy wax blend designed to deliver a beautiful and lasting fragrance experience throughout the home.

Inspired by the elegant notes of Classique, the candle was created to bring warmth, comfort and sophistication to everyday moments.

We are grateful to everyone who joined us for this special morning and helped celebrate the continuing evolution of the JACOB story.

The new Classique scented candle is now available online for $42. With only 200 candles produced, quantities are limited.

Your daily beauty routine is more than a series of steps; it’s a moment that belongs entirely to you. A quiet ritual to begin your day with intention and end it with care.

Fragrance plays a subtle yet powerful role in this ritual. It doesn’t simply complete your routine, rather it enhances it, becoming part of how you move through the world.

Morning ritual: setting the tone

The day begins in front of the mirror. After getting ready, a few spritzes of your favorite fragrance on your pulse points — wrists, neck, behind the ears — become your final, defining touch.

It’s a small gesture, but one that stays with you. Your scent becomes your signature, accompanying you through meetings, moments, and everything in between.

Throughout the day: reconnecting with yourself

As the hours pass, fragrance offers a chance to pause and reconnect. A quick refresh, whether it’s before an evening out, a dinner, or a special moment, is more than just a touch-up.

It’s a reset. A way to feel confident, present, and ready for what’s next.

Evening ritual: slowing down

At the end of the day, your routine becomes softer, more intentional. After a shower or before bed, taking the time to care for your skin transforms into an act of self-care.

Applying a perfumed body cream not only hydrates, but extends the delicate presence of your fragrance. It creates a comforting, lingering scent that gently closes the day.

A ritual that’s entirely yours

From morning to night, these small gestures come together to form a sensory experience that is uniquely personal.

Because fragrance isn’t just something you wear, it’s something you live with.

Choosing a perfume is an intimate ritual. 

A fragrance is more than a pleasant scent; it becomes an extension of who you are, a silent expression of your personality, emotions, and presence. Finding the right perfume begins with understanding both yourself and the language of scent.

The Architecture of a Perfume

Every fragrance unfolds in three stages: top notes, heart notes, and base notes. 

• Top notes are the first impression: fresh, bright, and fleeting. 
• Heart notes reveal the true character of the perfume. 
• Base notes linger on the skin, creating depth and memory. 

Knowing this structure helps you recognize which scents resonate with you long after the first spray.

When Scent Mirrors Personality

If your personality is joyful, spontaneous, and radiant, fragrances with fruity and luminous top notes paired with soft florals and warm musks can feel natural and uplifting. Our Joie de vivre fragrance, with notes such as passion fruit, mandarin, lily, vanilla, and warm woods evoke optimism and effortless charm, perfect for those who embrace life with energy and warmth. 

Those drawn to elegance and modern sophistication may prefer perfumes with refined florals and sensual woods, like Very Chic. Layers of magnolia, cyclamen, sandalwood, amber, and skin musk create a polished, confident trail that are both chic and captivating.

For lovers of timeless refinement, fragrances like Classique, which are built around fresh citrus, delicate florals, and structured woody notes offer a sense of balance and poise. Lemon, pink pepper, peony, white cedar, and precious amber express classic beauty with contemporary grace.

Choosing with Intuition

Always test a perfume on your skin and allow it to evolve over several hours. Your body chemistry plays a key role in how a fragrance reveals itself. The right scent should feel familiar, comforting, and empowering.

At JACOB, each fragrance is designed to accompany different personalities and moments. Discovering your signature scent is not about following rules. Rather, it’s about trusting your senses and choosing what feels unmistakably yours.

Janvier est le moment idéal pour repartir à zéro, se recentrer et accueillir une nouvelle année remplie d’énergie et de bonnes intentions. Les résolutions peuvent parfois sembler lourdes à porter, mais les saines habitudes s’installent naturellement lorsqu’elles sont simples et porteuses de sens.

The upcoming holiday season is the perfect time to share little luxuries that bring joy, and what better way than with fragrance? Whether you’re shopping for a friend, family member, colleague, or even yourself, JACOB offers something for every taste and budget.

Gifts Under $25

Looking for a thoughtful stocking stuffer or a Secret Santa gift? Our 5 ml travel-size perfumes in Classique, Very Chic, and Joie de vivre are just $20 each. They’re the perfect way to entice someone try a new fragrance or keep a signature scent on hand for touch-ups on the go.

For an extra treat, our Classique Perfumed Body Cream is on sale for only $10 in November. It’s a little indulgence that anyone on your list will love, especially at 50% off!

Gifts Under $50

Want to give a gift that feels even more special? Consider our 5 ml perfume trio, which includes all three fragrances in a convenient purse size for $50.

$75 Gifts

For those looking to make a bigger impact, our 50 ml perfumes in Classique, Joie de vivre, and Very Chic are ideal. These full-sized fragrances make a lasting impression!

The Ultimate Gift Set: $110

For the ultimate gift, treat someone (or yourself!) to our Classique trio, which includes a 50 ml Classique perfume, a 5 ml Classique travel-size perfume, and a Classique perfumed body cream. This luxurious set offers everything needed to enjoy the signature JACOB experience at home and on the go.

No matter your budget, JACOB scented products are designed to bring delight, elegance, and a little holiday magic to anyone on your list. Explore our collection and find the perfect gift that will be remembered long after the season ends.