Choosing a perfume is an intimate ritual. 

A fragrance is more than a pleasant scent; it becomes an extension of who you are, a silent expression of your personality, emotions, and presence. Finding the right perfume begins with understanding both yourself and the language of scent.

The Architecture of a Perfume

Every fragrance unfolds in three stages: top notes, heart notes, and base notes. 

• Top notes are the first impression: fresh, bright, and fleeting. 
• Heart notes reveal the true character of the perfume. 
• Base notes linger on the skin, creating depth and memory. 

Knowing this structure helps you recognize which scents resonate with you long after the first spray.

When Scent Mirrors Personality

If your personality is joyful, spontaneous, and radiant, fragrances with fruity and luminous top notes paired with soft florals and warm musks can feel natural and uplifting. Our Joie de vivre fragrance, with notes such as passion fruit, mandarin, lily, vanilla, and warm woods evoke optimism and effortless charm, perfect for those who embrace life with energy and warmth. 

Those drawn to elegance and modern sophistication may prefer perfumes with refined florals and sensual woods, like Very Chic. Layers of magnolia, cyclamen, sandalwood, amber, and skin musk create a polished, confident trail that are both chic and captivating.

For lovers of timeless refinement, fragrances like Classique, which are built around fresh citrus, delicate florals, and structured woody notes offer a sense of balance and poise. Lemon, pink pepper, peony, white cedar, and precious amber express classic beauty with contemporary grace.

Choosing with Intuition

Always test a perfume on your skin and allow it to evolve over several hours. Your body chemistry plays a key role in how a fragrance reveals itself. The right scent should feel familiar, comforting, and empowering.

At JACOB, each fragrance is designed to accompany different personalities and moments. Discovering your signature scent is not about following rules. Rather, it’s about trusting your senses and choosing what feels unmistakably yours.

Janvier est le moment idéal pour repartir à zéro, se recentrer et accueillir une nouvelle année remplie d’énergie et de bonnes intentions. Les résolutions peuvent parfois sembler lourdes à porter, mais les saines habitudes s’installent naturellement lorsqu’elles sont simples et porteuses de sens.

The upcoming holiday season is the perfect time to share little luxuries that bring joy, and what better way than with fragrance? Whether you’re shopping for a friend, family member, colleague, or even yourself, JACOB offers something for every taste and budget.

Gifts Under $25

Looking for a thoughtful stocking stuffer or a Secret Santa gift? Our 5 ml travel-size perfumes in Classique, Very Chic, and Joie de vivre are just $20 each. They’re the perfect way to entice someone try a new fragrance or keep a signature scent on hand for touch-ups on the go.

For an extra treat, our Classique Perfumed Body Cream is on sale for only $10 in November. It’s a little indulgence that anyone on your list will love, especially at 50% off!

Gifts Under $50

Want to give a gift that feels even more special? Consider our 5 ml perfume trio, which includes all three fragrances in a convenient purse size for $50.

$75 Gifts

For those looking to make a bigger impact, our 50 ml perfumes in Classique, Joie de vivre, and Very Chic are ideal. These full-sized fragrances make a lasting impression!

The Ultimate Gift Set: $110

For the ultimate gift, treat someone (or yourself!) to our Classique trio, which includes a 50 ml Classique perfume, a 5 ml Classique travel-size perfume, and a Classique perfumed body cream. This luxurious set offers everything needed to enjoy the signature JACOB experience at home and on the go.

No matter your budget, JACOB scented products are designed to bring delight, elegance, and a little holiday magic to anyone on your list. Explore our collection and find the perfect gift that will be remembered long after the season ends.

, an organization dedicated to breast cancer research, early detection, and patient support across Canada.

For decades, JACOB has partnered with CURE to make a difference. Back in 1997, we were one of the first companies to join National Denim Day, an initiative that encouraged employees to wear denim to work in exchange for donations to CURE and raised over $30 million for vital breast cancer programs. Customers across Canada were also invited to contribute in JACOB’s 200+ stores across the country at the time. 
Today, although our physical stores have closed, we continue to honor this legacy online by donating $10 for every product sold on jacob.ca during October.

Shop for CURE 

Breast cancer remains the most common cancer among Canadian women. Statistics show that 1 in 8 women will be diagnosed with breast cancer in their lifetime, and more than 27,000 Canadians will receive a diagnosis each year. While early detection has significantly improved survival rates, ongoing research and public awareness remain critical.

By participating in the Shop for CURE campaign this October, JACOB customers can combine self-care with social impact. Choosing a perfume isn’t just about the fragrance; it’s also about contributing to a meaningful cause. Each spritz of your favorite scent this month helps fund life-saving research, preventive programs, and patient support services.

As we celebrate the spirit of giving through fragrance, we invite you to shop with purpose. Explore our collection, find a signature scent, and know that your purchase directly supports Canadian women and families affected by breast cancer. Together, through small acts of generosity, we can make a tangible difference. 

This Pink Ribbon month, why not try our Joie de vivre fragrance, infused with pink hues and notes of passion fruit, pineapple, and freesia?
💖 A beautiful fragrance isn’t just a personal indulgence; it can also be a powerful act of support.

L’automne : le moment parfait pour découvrir un nouveau parfum

Il y a quelque chose de magique dans l’air d’automne : une fraîcheur nouvelle, une lumière dorée et des soirées qui s’étirent avec douceur. C’est une saison de transition, d’introspection et de renouveau. Et si vous profitiez de cette atmosphère enveloppante pour changer de parfum?

L’automne est le moment idéal pour troquer les fragrances légères et florales de l’été pour des parfums plus chaleureux, plus profonds. C’est justement dans cet esprit que nous vous invitons à découvrir Very Chic, notre parfum emblématique de la saison.

Une expérience sensorielle séduisante

Conçu par le maître parfumeur Jérôme Épinette du Groupe Robertet, Very Chic s’inspire des mystères de minuit. Ce parfum envoûtant évoque une passion sulfureuse, une élégance audacieuse et une touche de noirceur séduisante. Il s’adresse aux femmes qui aiment les parfums gourmands, enveloppants et inoubliables.

Dès les premières notes, Very Chic séduit avec une explosion fruitée de tangerine, de pomme rouge et de mangue exotique. Son cœur floral, composé de magnolia, de cyclamen et de prune sauvage, enveloppe les sens avec une douceur captivante. Puis vient la finale : un sillage profond, sensuel et persistant de bois de santal, de vanille intense, d’ambre noir et de musc de peau. Une alchimie parfaite pour les soirées automnales, les rendez-vous marquants ou simplement pour se sentir irrésistible.

Osez être Very Chic

Enivrant et mystérieux, Very Chic est plus qu’un parfum : c’est une expérience sensorielle, un accessoire invisible qui sublime votre présence. Il laisse derrière vous une impression inoubliable, tel un souffle chaud dans l’air frais de septembre.

Alors, pourquoi ne pas profiter de cette nouvelle saison pour révéler une nouvelle facette de vous-même? Offrez-vous un moment de plaisir, de luxe et de mystère avec Very Chic. 

Disponible en format voyage 5 ml pour faciliter la découverte, en format raffinée 50 ml  pour la maison ou en duo économique pour seulement 92 $.