For decades, JACOB has partnered with CURE to make a difference. Back in 1997, we were one of the first companies to join National Denim Day, an initiative that encouraged employees to wear denim to work in exchange for donations to CURE and raised over $30 million for vital breast cancer programs. Customers across Canada were also invited to contribute in JACOB’s 200+ stores across the country at the time.
Today, although our physical stores have closed, we continue to honor this legacy online by donating $10 for every product sold on jacob.ca during October.
Shop for CURE
Breast cancer remains the most common cancer among Canadian women. Statistics show that 1 in 8 women will be diagnosed with breast cancer in their lifetime, and more than 27,000 Canadians will receive a diagnosis each year. While early detection has significantly improved survival rates, ongoing research and public awareness remain critical.
By participating in the Shop for CURE campaign this October, JACOB customers can combine self-care with social impact. Choosing a perfume isn’t just about the fragrance; it’s also about contributing to a meaningful cause. Each spritz of your favorite scent this month helps fund life-saving research, preventive programs, and patient support services.
As we celebrate the spirit of giving through fragrance, we invite you to shop with purpose. Explore our collection, find a signature scent, and know that your purchase directly supports Canadian women and families affected by breast cancer. Together, through small acts of generosity, we can make a tangible difference.
This Pink Ribbon month, why not try our Joie de vivre fragrance, infused with pink hues and notes of passion fruit, pineapple, and freesia?
💖 A beautiful fragrance isn’t just a personal indulgence; it can also be a powerful act of support.